Initial logos designs : woo!
The donut hole brand speaks to the the younger demographic (16-25) and aims to steer away from the goth / metal / hardcore image that is associated with plugs. It implements a bit of humor within the imagery and colors, which are both based off of 80’s New Wave music culture (for a reason). Plugs and piercings have become increasingly accepted by todays culture, much like New Wave was the more accepted form of Punk.
The Pierced brand is a bit more formal. It speaks to the reception in today’s culture through simplicity and straightforwardness.