©2020 Built with love by Nick Howland.

TYPE II / Type As Image / Window Design

TYPE II / Type As Image / Window Design
February 10, 2013 nick howland

After we assembled multiple designs utilizing type as image which followed a certain set of key words (anomaly, texture, etc), we took three of these designs and applied them to the space where the branding would actually live: the windows outside Irving. For the designs, I wanted to continue to stay away from creating a full-spread texture and rely more on the space itself to dictate the placement of the elements.

For the first design I used my texture composition. The original design itself was far too complex and desperately needed refinement: if placed onto the window itself as is, the design would function more as tinting instead of branding. And, well, that just wouldn’t work. So, I experimented with depth and attempted to create structures that still maintained the architecture / biological aspects of the original design, but also refined it and allowed it to fully utilize the space.

windows-texture-2-nh

 

For the second design I used my direction composition. I included multiple forms into the piece and also altered their construction a bit by making them a tad more organic and made them seem like they were moving more, both by receding and moving forward into space. I also wanted this image to have a sense of depth. The color choice is, of course, CMYK, which ties to the printed aspect of design.

windows-direction2-nh

The final design (and the least successful in my opinion) used my anomaly design. I also wanted this form to stray from creating a full bleed pattern, so I limited its use and only allowed it to live in specified areas of the space. The color scheme is the same as the previous design, CMYK.

windows-repitition-nh