For our first project in Typography II, we were assigned with illustrating a quote (Creativity is Intelligence Having Fun” -Einstein) and utilize type as image in doing so. The ultimate goal is to rebrand our new Graphic Design studio space at KCAI. We created an illustration that will be printed on vinyl (if it is chosen) and used as a window piece as well as a video in After Effects. I wanted my type as image to be more abstract, so I used an ‘S’ to create a visual texture. These textural elements within the design have connotations of architecture or science- this represents the ‘intelligence’ aspect of the quote. The organic form of the elements is a bit fun as well. The overall animation in the video and movement of the typography is meant to be entertaining. I wanted the piece to have layers of ‘intelligence’ built in to an overall ‘fun’ atmosphere.
The song used in the video is “I Feel It All” by Feist. I think that added another layer of fun (this word has been used faaar too much in this post) and fits the pace of the video as well.