“People ignore design that ignores people.” – Frank Chimero
Frank Chimero is a graphic designer, illustrator, author, and teacher. Appropriately, the main college course he taught was Typography, though he also taught thesis courses. The quote we are using, “People ignore design that ignores people,” was taken from his book The Shape of Design, which he describes as “a rumination on designing for a connected world.” It is essentially an instructional manual of what good design is and how to create it, all while mainly focusing on its communicative properties and the ability to clearly relay a message to the viewer. Apparently this quote has been taken out of context many times.
Personally, I really like the quote because of, of course, its true nature, but also because of the overall structure and flow of the quote. I think it will lend itself well to the the letterpress project.