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For the first task / presentation / fun time in Narrative, we randomly selected studios–who primarily work with motion graphics–to research and then present on. The studio that I picked is Reanimation. Research notes can be found below and the presentation itself can be found below and off to the side.
- Reanimation is a “collective” of directors, graphic designers, and musicians, all based out of Paris and Brussels. To create their work, they utilize “2D / 3D animation, stop-motion, real-time motion graphics, and more.” The creatives have been working as a team since 2004 but they didn’t don the moniker Reanimation until 2011.
- A few of the studio’s major works include: the title sequence for the show “Detectives” (which was also featured on “Art of the Title”), the opening sequence for the Brussels Film Festival, opening titles for the film “Le Mondo de Peyo,” the music video for “Plump” by Myosikaa, and the promo for “Loud”: a contest by Court Circuit.
- Their work appears in feature films, documentaries, music videos, video games, advertising, live performances, and as title design.
- Reanimation’s work serves as visual introductions to films, television shows, or events such as film festivals, but it can also be a visual companion to a bands music or as an advertisement promoting a certain website / event. They also score music, which fits in with the previously stated functions.
- Reanimation uses an aesthetic that fits with the concept and subject matter of the piece they are creating- this aesthetic changes (rather dramatically on occasion) from one motion piece to another. For example:
- The Detectives opening sequence utilizes a faux hand-generated kind of vibe to connect us with elements from a classic detective tale: a hand-drawn arrow leads us down the path the camera follows, as if we are pursuing a fast-paced case. The use of filters and a kind of collage overlay ties into casework and crime-scene photography. The use of secondary frames that depict license plates, personal identification information, etc also ties into the racing mind of a detective working on a case. Music is a bit weird, though.
- For the “Loud” video, the studio was tasked with creating a short promo video for a hardcore / metal organization. They went with a more horror movie kind of vibe, which translates through each aesthetic and technical decision made throughout the motion piece: the video filmed is shaky, the instruments are played by invisible musicians, the type is hand-generated and frantically moving. The overall atmosphere fits the concept as well as the music they are promoting (as well as the music chosen for the piece).
- While the work is mostly video (film, music videos, etc), the applications can be broader. Specifically, the Detectives video could easily be an app in which you can choose your own path to follow to solve a case., grabbing the screen with your finger or cursor and propelling yourself through the story. Another example would be implementing some of the work into multi-media stories like those found on the iPad. The kind where the imagery moves and allows for some minor interaction with the story itself. The Brussels film festival promo serves as a good example of this.