©2020 Built with love by Nick Howland.

design systems : rebranding : initial research

design systems : rebranding : initial research
August 29, 2014 nick howland

Garmin1

For our first project in Visual Systems, I have chosen to rebrand / reassess Garmin, whose global headquarters is in Olathe, Kansas. Here are some of some of my initial findings for the company and the brand:

Our Mission

To be an enduring company by creating superior products for automotive, aviation, marine, outdoor, and sports that are an essential part of our customers’ lives.

Our Vision

We will be the global leader in every market we serve, and our products will be sought after for their compelling design, superior quality, and best value.

Our Values

The foundation of our culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.

A little video about the company:

And here are a few of Garmin’s stats and their motto as well.

Built to Last

These 3 words describe our products, our company, our culture — and our future. As a leading worldwide provider of navigation, we are committed to making superior products for automotive, aviation, marine, outdoor and fitness markets that are an essential part of our customers’ lives.

Our vertical integration business model keeps all design, manufacturing, marketing and warehouse processes in-house, giving us more control over timelines, quality and service. Our user-friendly products are not only sought after for their compelling design, superior quality and best value, but they also have innovative features that enhance the lives of our customers.

We have more than 9,200 associates in 35 offices worldwide.

Competitors include: 

  • Apple (Apple Maps, the forthcoming Apple smartwatch, etc)
  • Google (Androidwear, Google Maps, etc)
  • Magellan
  • Tom-Tom