Notes on reading:
– Two problems must be resolved to bring word and image together to create visual-verbal messages: visual organization and the combination of two completely different systems of communication.
– Now text becomes supporting messages secondary to image.
– Language can be used to give all images specific meaning.
– Type has a more specific meaning.
– Rebus- Representative of words or syllables by pictures / objects that may resemble the intended word or syllable.
– Visual-verbal communication- Cooperative act of words and pictures used together to create a meaning that is greater than the individual significance of the parts.
– Linguistic elements can be used to constrain the particular reading of an image- speech bubbles, labels for photos.
– Relay- text / image relationship which were “complimentary.” Can be ambiguous text.
– Starting in 1920’s text primarily explained the visual.
– Anchorage- is the text that provides a link between the image and it’s context.
– Relay- text and image that provides it’s own part of the overall meaning.